Success Stories
VitalGlow
(Health & Wellness Brand)
Improve ROAS, reduce CPA, and increase engagement with their target audience on TikTok, particularly among health-conscious consumers.
55%
CTR increased
3x
ROAS improved
50%
Sales increased
Client Overview
VitalGlow is a growing health and wellness brand specializing in premium supplements. Their products cater to health-conscious consumers looking for natural ways to improve their well-being. The brand aimed to expand its market share and boost online sales through a targeted TikTok ad strategy.
Colour Bangla launched a combination of TopView Ads and Branded Effects, partnering with popular TikTok influencers to create authentic, trend-driven content. The visually appealing video ads were crafted to resonate with TikTok’s health-conscious audience, focusing on current trends in the wellness space.
Strategy
Results After Six Months
ROAS increased by 3x, significantly enhancing the brand’s profitability.
CTR improved by 55%, driven by effective influencer collaborations and targeted ad content.
CPA dropped by 50%, allowing VitalGlow to scale their TikTok ad budget efficiently.
After five to six months of strategic ad optimization and trend-based campaigns, VitalGlow saw substantial returns on its investment, with a dramatic reduction in customer acquisition costs and higher overall engagement.
“Partnering with Colour Bangla for our TikTok advertising strategy has been a game-changer. In just a few months, we saw a significant increase in engagement and sales. Our ROAS tripled, CPA was cut in half, and the influencer collaborations really connected with our audience. Colour Bangla’s expertise in trend-driven content and strategic ad optimization helped us scale our budget efficiently and maximize our reach. We couldn’t be happier with the results!”
— Marketing Director, VitalGlow
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