Success Stories
TrendyWear
(Fashion Brand)
Increase online sales and brand visibility among Gen Z fashion enthusiasts.
60%
CTR increased
5x
ROAS improved
35%
Sales increased
Client Overview
TrendyWear is a rising fashion e-commerce brand that caters to Gen Z with trendy and affordable clothing. They sought to boost online sales and increase brand visibility through a targeted TikTok ad campaign.
Colour Bangla developed a campaign utilizing In-Feed Ads and a Branded Hashtag Challenge to encourage users to showcase their style using the brand’s custom hashtag. TikTok’s advanced targeting capabilities were used to focus on Gen Z fashion lovers, ensuring the ads resonated with the right audience.
Strategy
Results After Six Months
Sales increased by 35% within the first month of the campaign.
The Branded Hashtag Challenge generated over 1.5 million user-generated posts, driving viral engagement.
The campaign reached over 2.3 million users, with 70% engagement from the target audience.
ROAS improved by 5x, maximizing the brand’s return on ad spend as each dollar spent returned five times the investment.
CTR increased by 60%, showing a significant rise in user interaction with the ads.
CPA decreased by 40%, making the campaign more cost-effective and allowing TrendyWear to scale up their TikTok ad strategy.
After five to six months of collaboration with Colour Bangla, TrendyWear saw substantial improvements in sales, brand visibility, and overall ad performance.
“Working with Colour Bangla has been a game-changer for our business. As a fashion brand targeting Gen Z, we needed a partner who truly understood the TikTok platform and how to engage our audience. Thanks to their strategic TikTok ad campaigns, our online sales skyrocketed by 35% in just the first month, and the Branded Hashtag Challenge generated over 1.5 million posts!
The results speak for themselves—our ROAS increased by 5x, CTR shot up by 60%, and our CPA dropped significantly, making the campaign incredibly cost-effective. After six months, we’ve seen a dramatic boost in brand visibility and engagement. Colour Bangla has been an incredible partner, and we look forward to continuing this successful collaboration!”
— TrendyWear Team
Ready to get
started?
Sign up for our newsletter