In Chittagong Electronics, Colour Bangla aimed to enhance website visibility and drive traffic by implementing mobile-first design, optimizing SEO, and creating locally-focused content, resulting in improved engagement and sales.
900%
Website Traffic
35%
Bounce Rate Reduction
60%
Revenue Growth
Client Overview
Chittagong Electronics is a local retailer specializing in home appliances. Despite their strong offline presence, they struggled to drive traffic to their website and store due to poor online discoverability.
Low Website Traffic: Website visits averaged only 500 monthly sessions. Weak Mobile SEO: The site wasn’t optimized for mobile users, leading to high bounce rates. Outdated Content: Product descriptions lacked local relevance, failing to attract nearby customers.
Challenges Before Joining ColourBangla
Solutions Provided by ColourBangla
Revamped their website with a mobile-first design approach. Optimized meta tags, alt texts, and headers with location-specific keywords. Created locally-focused blog content highlighting their products and promotions. Built citations in top Bangladeshi directories to improve local search credibility.
Results After Six Months
Website Traffic: Grew to 5,000 monthly sessions, a 900% increase. Improved Conversion Rates (CPR): Online inquiries and in-store visits doubled compared to six months ago. Bounce Rate Reduction: Reduced mobile bounce rates by 35% through improved site usability. Revenue Growth: Monthly sales increased by 60%, driven by targeted local campaigns.
“Our business has never been busier! Thanks to ColourBangla, we’re seeing consistent traffic to our site and more customers walking into our store. Their local SEO strategies really work!”