Success Stories
GlowUp
(Beauty Brand)
Maximize online sales, achieve a high CTR, and reduce CPA to effectively scale their new product launch.
80%
CTR increased
3x
ROAS improved
22%
CPA dropped
Client Overview
GlowUp is a premium beauty brand launching a new skincare line. They sought Colour Bangla’s expertise to enhance product awareness, drive online sales, and optimize their TikTok ad campaigns.
Colour Bangla launched an integrated TikTok ad campaign using a mix of Branded Effects and In-Feed Ads. Collaborating with popular beauty influencers, Colour Bangla crafted creative, trend-driven content that aligned with TikTok’s viral culture. By targeting beauty enthusiasts and using TikTok challenges, they ensured high engagement with the new product.
Strategy
Results After Six Months
ROAS increased to 3x, meaning every dollar spent generated three times the return.
CTR improved by 80%, driven by engaging, influencer-led content.
CPA dropped by 22%, making the campaign more cost-efficient and allowing GlowUp to scale up their ad spend.
The product sold out within a month, leading to a second successful round of product launches, backed by TikTok ads. Over the course of six months, GlowUp experienced continuous improvement in ad performance, leveraging Colour Bangla’s expertise to drive viral success, higher sales, and improved ROI.
“Working with Colour Bangla has been an absolute game-changer for our brand. We saw a dramatic improvement in our TikTok ad performance within just a few months. Their creative strategies, influencer collaborations, and attention to detail helped us achieve a 3x ROAS and an 80% increase in CTR. Our skincare line sold out within a month, and we couldn’t be happier with the results. Colour Bangla truly understands how to make TikTok advertising work for beauty brands.”
— Sarah L., Marketing Director, GlowUp
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